Co-Founder and COO
December 2015 - November 2016
SUMMARY
- Raised $250,000 from angel investors.
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Led the hardware development team to overcome architectural limitations, specifically the lack of a single-chip solution supporting both Wi-Fi and BLE.
Our team implemented a design where the BLE component remained active to respond to inputs from BLE signals, accelerometer triggers, or the power control unit,
which in turn activated the Wi-Fi module running the primary firmware.
DETAILS
After my previous experience as a General Manager
and Director of Softwre Engineering in a startup, my friends and I embarked on a new entrepreneurial journey, launching a B2C product called KiQ.
KiQ was a smart gadget that wirelessly interfaced with your phone to alert you of calls and messages, calendar events, etc., and through which up-and-coming
comedy writers could spread their jokes - all packaged in a fun, plush form. Our goal was to blend technology and personality to create a personal assistant
that was both useful and enjoyable to have around. We created the product, started a Kickstarter campaign with a target of $50K and got $45K, but even though
we had more than that to keep going forward we decided to shut down project. The most important lesson learned was to put a lot more marketing and advertising
budget aside than for development itself, especially if dealing with the B2C market for the first time.