CUSTOMER   ENGAGEMENT
PRODUCT   DELIVERY
ENGINEERING   MANAGEMENT
AI   ADOPTION
Max Kitaygora

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Business is not between companies or teams; it's between people.

My Principles

  • Customer Obsession. Focus on what truly matters to customers and create lasting value.
  • Trust is non-negotiable. Your word is your bond.
  • Empowered Delegation. Delegate authority, but own the responsibility.
  • The Power of One. One step each day moves you closer to the goal.
  • Celebrate Individuality. Don't change people; empower their strengths.

WHAT I BRING

  • I align teams to real goals. Whether it's speed, quality, cost, or customer satisfaction, I tailor execution to the objective and ensure teams deliver with focus and precision.
  • I speak everyone's language. From C-level executives to engineers, sales, and marketing, I translate across functions to align priorities and drive results.
  • I close strategic deals. I've successfully negotiated and closed 7- and 8-figure contracts, managing complex enterprise deals and long-term partnerships.
  • I build and scale teams. From 4 to 300+ engineers, I've built distributed, cross-functional teams focused on collaboration, accountability, and innovation.
  • I deliver. Cloud, on-prem, IoT, Fintech, Hospitality, Retail, VoIP — I'm not the expert in everything, but I know how to lead the right people to deliver the right outcome.

WHAT I DON'T DO

  • I don't micromanage. I empower teams to own their work. Micromanagement is a last resort — it erodes trust, slows progress, and stifles growth.
  • I don't overpromise. I set clear, realistic expectations to build credibility and deliver consistent results. Overpromising breaks trust and puts teams in impossible positions.
  • I don't waste time or budget. I push back on unnecessary complexity. I've seen both sides: engineers over-engineering, and customers demanding too much, too soon. I know how to find the balance — because our job is to make customers happy. And by "customers," I mean end users, executives, investors, and internal stakeholders alike.
  • I don't ignore data. Decisions should be grounded in evidence, not assumptions. I rely on metrics, customer insights, and team feedback to guide direction and course-correct when needed.
  • I don't tolerate silos. Cross-functional collaboration is essential in complex organizations. I break down barriers, encourage transparency, and ensure alignment across teams.

My Career Journey

My career in software engineering began in my third year of university, when I joined a team building a real-time disaster diagnostic system using acoustic-emission technology to detect structural failures. It was my first experience applying software to real-world problems—and a turning point that sparked a lasting passion for innovation and impact.

Since 1996, I've worked across the U.S. and Europe, delivering solutions for both high-tech enterprises and ambitious startups. With over 25 years in software engineering and two decades focused on technical leadership, I've helped organizations design scalable architectures, launch new products, and build high-performing, cross-functional teams.


My Career Journey

My career in software engineering began in my third year of university, when I joined a team building a real-time disaster diagnostic system using acoustic-emission technology to detect structural failures. It was my first experience applying software to real-world problems—and a turning point that sparked a lasting passion for innovation and impact.

Since 1996, I've worked across the U.S. and Europe, delivering solutions for both high-tech enterprises and ambitious startups. With over 25 years in software engineering and two decades focused on technical leadership, I've helped organizations design scalable architectures, launch new products, and build high-performing, cross-functional teams.

I thrive at both ends of the spectrum—from driving lean MVPs in startup environments to scaling platforms and teams in enterprise settings with strict compliance, uptime, and security demands. I've led initiatives across enterprise software, industrial IoT (smart cities), fintech, sports, and hospitality—managing multi-million-dollar projects and navigating complex tech ecosystems. My roles have spanned engineering leadership, project execution, and business development, always with a focus on aligning technology with business outcomes.

With deep experience managing global teams, I understand how to align cultures, time zones, and communication styles to create unified, outcome-driven execution across continents. I've built and led geographically distributed teams ranging from 4 to 300+ engineers, fostering collaboration, efficiency, and innovation regardless of location.

Having completed the Berkeley Venture Capital Executive Program at UC Berkeley, I deepened my understanding of startup growth, investment strategy, and venture dynamics. That experience sharpened my ability to bridge innovation with execution—something I bring to every company I work with, whether it's an enterprise modernizing its tech stack or a startup scaling toward product-market fit.

Today, I focus heavily on AI-driven transformation—advising startups and enterprises on how to apply Generative AI, voice agents, and real-time analytics to improve products, streamline workflows, and enhance customer experience. I stay hands-on with platforms like AWS Bedrock and SageMaker, while also serving as an advisor to AI startups and running education programs for early-stage tech sales professionals and startup founders.

My family

Family photo

My family is my strongest source of support, backing me in both my personal and professional endeavors. They play a key role in motivating me to push forward, helping me strive for continuous improvement and new accomplishments.

My family is my strongest source of support, backing me in both my personal and professional endeavors. They play a key role in motivating me to push forward, helping me strive for continuous improvement and new accomplishments.


My Family

Maria

Maria

  • Senior Enterprise Account Manager at AWS
  • Sales and GTM advisor. Mentor
Timothy

Timothy

  • Elementary School, 1st grade
  • Loves socker and reading
Sheldon

Sheldon

  • Adopted from the streets
  • Cat, just a cat